Treatment

The product 'Untitled' is a urban action drama set in South London, 2010. The plot follows the protagonist, Malakai, through a year of his life in a violent gang and how it affects him both physically but more importantly, psychologically. Over the year tension builds up between two gangs in the same area and it's not until somebody's whole family is brutally killed that the characters re-evaluate their lives.
The film opens with Malakai walking from his Grandma's house when he is confronted by members of an opposing gang. They chase him into an alleyway and beat him up. The camera flashes between the chase scene and the 'battle' which commences the day after as Malakai aims to get revenge. The music will be grime and classical and the credits will be black and white in a bold font.

Market Research -Analysis of existing products

KIDULTHOOD





The target aundience of this film are urbanites and teenagers who are able to relate to the film content and text. The film represents the not so glamorous side of West London and highlights the key issues that take place day to day. Kidulthood also represents black youths who are often mis portrayed negatively in the media.The main genre of this film is Urban Drama which involves a narrative with a city backdrop usually dealing with crime, drugs and other bad issues that go on in society. Clothing worn by actors are common clothes worn by teenagers in London e.g hoodies, trainers, jewellery.Music used in this film falls into the genre of hip-hop and grime which attract the target audience.

FISHTANK

The target audience of this british film is middle class people who have a vested interest in independent and non-mainstream features. This film is a gritty Essex drama which involves a main character named Mia.The stereotypes explored within the film include the working class ‘chav’ and their attitudes to family and acts such as smoking and drinking. For example the main character’s little sister smokes and she drinks regularly and in that society it is seen as normal. Also the culture shown is a very typical northern housing estate in which there are many young children and teenagers littering the streets regularly, this adds an element of danger to the film. The overall theme of the film is the idea of ‘Broken Britain’ in which it shows how unemployment, youths and drinking and smoking etc are a very common occurrence. Also the mother’s new boyfriend is seen as a potential father figure to Mia and her sister and so brings excitement and happiness to their lives when before it was very tense and up tight as it’s a dangerous area and you have to be vigilant. 

SHANK







This British film has interpreted ideas from the film kidulthood as it has many simularities. This film is a drama-triller. It involves a lot of violence and potrays the future South london as 'a gang ruled concreate playground'. Shank represents young teenagers and their struggles in urban london.
A number of urban drama films being released they remain popular as they attact a certain audience which are young people, this has a dramatic effect on the number views and responses as young people are more likely to watch such films and are the future generation so meanings and ideas that are portayed in these urban drama films will have an effect on society. As many of these films show the negative side to teen life it will motivate teenagers to not live  in that particualar way.

Analysis of Audience

Before we decide exactly what to do for the opening of our film, we knew from the original response to brief that  market research would have to be carried out. This included an analysis of the audience. For this, we set up an online questionnaire of around 20 questions on survey monkey and analysing the helped to finalise key decisions as to what the audience would want. Most participants of the survey were males and females aged 15-21.



For example, the following question (presented in a bar graph) advised us as to what the opening should include to attract the majority.

Another example (as presented in a pie chart for easy analysis) was this question about genre. From this we decided to create a product that incorporated both action and thriller themes as it would attract half of those who took the survey as opposed to just one genre as it would attract a smaller audience meaning less interest and less profit made after exhibition. 

Response to brief

The genre of my film opening is going to be Drama/Action so it is going to be refered to UK films such as Kidulthood, Shank, Fishtank and 4321. The conventions will include troubled characters, a tricking plot and will appear directly to the target audience which are young teenagers/adults

IDEAS FROM DISCUSSION:
-Plots which involve fights
-Genre- Action/Drama
-Urban issues
-Target audience teenagers
-Simular to kidulthood