Thursday 17 March 2011

How does your product represent particular social groups?

Our product 'Conflict' is an urban drama set in South London so the social groups are represented in a certain way. It is too easy to label every teenager from urban areas with the same label which is given by the media, usually 'hoodies' or 'yobs'. It's dangerous to stick to negative stereotypes and only focus on what older generations and different social groups think they know. Although the opening shows the protagonist to be a gang member who is constantly involved in gang culture and warfare, the rest of the plot sets out to go deeper to understand the reasons for this and also convey how people can change in the future. The social group represented in the opening are gang members of similar ages (16-19) with a majority being male. This typical set up of gang members  is a simple way to let the audience know the genre and key ideas of the film within 2 minutes. This is important because of the risk that viewers will get bored out of confusion and not be engaged for the rest of the film. 

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