In what ways does your product use, develop or challenge forms and conventions of real products?

Our product 'Conflict' is of the drama genre with an underlying urban themes. The product adheres to conventions of the genre as some sort of conflict is always at the core of a drama and the purpose of a dramatic storyline is to emotionally touch the audience. Going back to the treatment, our film has these exact qualities and includes a personal struggle as well as pain and other hardships. Because of the urban undertones, our product can be categorised with other urban dramas that also realistically reflect urban strife. In the UK there are many products with the same conventions and it could be argued that a new sub-genre of 'urban drama' has been created in the past 10 years. It is similar to films such as Kidulthood in the sense that the characters emotional side is portrayed rather than just focusing on gang culture with no justification for the violence, drug use and rivalry with other gangs. Also the soundtrack is mostly grime and the mis-en-scene such as costumes are all tracksuits or 'hoodies' which are heavily associated with South London gang culture. These are two more examples of other similarities to films of the same genres.  On the other hand, 'Conflict' challenges the conventions of drama films because it is reliant on high action which isn't typical of the drama genre. This is because of the nature of the narrative, it needs to be explored in a fast paced and exciting way.